Lesson 96 Quiz: AI for Sales and Marketing

Question 1

Which is an appropriate use of AI for a sales team?

Preparing meeting briefs and summarizing sales conversations Automatically accepting every customer contract Inventing customer information when data is missing Removing all human involvement from sales

Question 2

How can AI help a marketing team adapt an approved campaign message?

By automatically changing important product facts By adapting the approved message into suitable formats for different channels By publishing every generated version without review By removing the need for a campaign objective

Question 3

Why should AI-generated sales and marketing claims be verified?

AI output is always intentionally misleading AI can generate convincing information that is incorrect or incomplete Verification is only needed for internal documents Marketing claims cannot contain factual information

Question 4

Which is an important consideration when using AI with customer information in sales and marketing?

Customer data should be copied into any AI system without restrictions Customer information should be handled using appropriate privacy and security controls Privacy is not relevant when AI is used only for marketing AI automatically makes customer data safe

Question 5

Which is the best way to measure a sales or marketing AI initiative?

Count only the number of AI-generated messages Measure meaningful sales or marketing outcomes related to the original business problem Assume success whenever employees use the AI tool Measure only how many AI models the company has deployed